v13i01 - NJCM

National Journal of Commerce and Management (NJCM)

A Peer-Reviewed/Refereed Journal

ISSN 2394-6342 (O)

NJCM

Volume 13 Issue 01, January-June 2026

Articles

1.

AN EMPIRICAL ANALYSIS OF CONSUMER AWARENESS AND BUYING BEHAVIOUR TOWARDS HANDLOOM PRODUCTS IN HIMACHAL PRADESH

SATISH KUMAR, DR. KULBHUSHAN CHANDEL

2

A REVIEW ON THE FACTORS AFFECTING CONSPICUITY OF A TWO-WHEELER ON ROAD

HEENA DEVI, DR. PUNEET BHUSHAN

3

ANALYSIS OF THE FINANCIAL PERFORMANCE OF LIFE INSURANCE COMPANIES IN INDIA: A CROSS-SECTIONAL AND LONGITUDINAL STUDY

ASHOK KUMAR, MANJULA GUPTA

4

ANALYZING THE EFFECT OF AI-GENERATED VISUALS AND CONTENT ON REVENUE GENERATION IN ONLINE FOOD AND BEVERAGE DELIVERY PLATFORMS

DR. ANKITA GUPTA, DR. HARSHITA GUPTA, DR. NARAYAN PATIDAR

5

UNVEILING THE GENDER GAP: EXPLORING FINANCIAL MEDIA REPRESENTATION AND INVESTMENT DISPARITIES

MAJAZ M. SIDDIQI, PROF. (DR.) SAIF SIDDIQUI

6

COMPARATIVE STUDY OF BUSINESS MODEL OF AMAZON, FLIPKART AND MEESHO IN INDIA

DR. PRIYANKA, DR. RUCHIKA KHANNA

7

ROLE OF MEDIA AND INFORMATION TECHNOLOGY IN ENVIRONMENT CONSERVATION

PARTH SHARMA, YACHANA SHARMA, SHIKHA AWASTHIC, RAJKUMARI

8

THE EVALUATION OF INSURANCE IN INDIA: FROM ITS HISTORICAL ROOTS TO A PROMISING FUTURE

ASHOK KUMAR, DR. MANJULA GUPTA

9

AI-DRIVEN EVOLUTION OF THE INDIAN INSURANCE SECTOR: BALANCING SUSTAINABILITY, OPPORTUNITIES, AND CHALLENGES

SRINIVASA H T

10

INFRASTRUCTURE DEVELOPMENT IN INDIA: AN OVERVIEW

DR. PRADEEP SINGH TOMAR